NEW! Pollen & Air Quality Triggers Launched for Digital Advertising Campaigns
Hot off the heels of the launch of WeatherAds for YouTube, we’re delighted to introduce Pollen and Air Quality triggers to the WeatherAds platform.
Just in time for peak pollen season, these new premium triggers are being made available - for a very limited time only - to all WeatherAds users at zero extra cost. Thereafter this exclusive data, along with upcoming health and lifestyle indices - will be accessible to premium subscribers only.
Pollen and Air Quality signals are perfectly suited for the promotion of air purification products as well as anti-allergy pharmaceuticals such as hay fever and asthma medication.
With WeatherAds, advertisers are able to serve highly relevant hyper-contextual, geo-specific ads before, after, or at the exact moment when pollen or air quality meets a specified threshold.
For example, if high levels of grass pollen are forecast in a certain geo, ads for hay fever medication can be automatically served to viewers in that location.
Air quality data measures the concentration of pollutants in the air, including things like particulate matters and Nitrogen Dioxide levels. The lower the value, the cleaner the air.
WeatherAds empowers users to be able to automatically activate and pause ads, adjust bids, modify budgets and switch creative based on pollen and air quality levels, as well as virtually every other type of weather imaginable.
Both Pollen and Air Quality are available as past, current and forecast triggers (+ / - 7 days) for every country worldwide, across Google Ads, Facebook, Instagram, YouTube and Display & Video 360.
• Tree Pollen
• Grass Pollen
• Ragweed Pollen
POLLEN LEVEL VALUES
• Very High
AIR QUALITY VALUES
• Unhealthy sensitive
• Very unhealthy
Interested in learning more about Pollen & Air Quality triggers in WeatherAds? Get in touch today.