WeatherAds for Automotive Industry

WeatherAds can help automotive businesses drive more footfall, sell more products, or increase subscriptions through our unique automotive marketing triggers and ad targeting signals.

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Weather drives demand for the automotive industry

The weather has a broad and sweeping impact on the automotive industry. Retailers & dealers sell significantly more cars when the weather is abnormally warm and sunny. Aftermarket products like batteries, wiper blades, tires, anti-freeze etc are all massively affected by weather and temperature patterns. Car washes see 50% spikes on sunny days vs rainy days. Storms, hail, frost and floods can cause vehicle damage, driving users to auto shops and raising insurance claims. Weather has even been shown to influence vehicle purchases (soft-tops vs 4x4s).

Key weather insights for auto industry
‍

Test drive bookings increase by up to 20% when the temperature is above 70°F, and decrease by 30% on rainy days.

In the weeks following a major snowstorm, the percentage of four-wheel-drive vehicles sold goes up by nearly 10%.
‍
Extreme hot and cold weather spikes car battery sales by over 20%.

Automotive Use Cases for WeatherAds

Below are some examples showing how automotive businesses can use WeatherAds to improve the performance of their marketing campaigns, boost engagement, drive more sales and increase return on ad spend.

Campaign Overview

Product: Automotive Dealership
Scenario: 'Great weather > book test drive'
Platforms: Social, Search, GDN, RTB, Email, SMS
Goal: Drive In-store visits

Automation Rules

Trigger

Outdoor activity

forecast

for

today

is

excellent

Action

 Turn on 'BOOK TEST DRIVE' ads during condition

AND

Increase Search bids by 30% in weather-relevant geos only

Creative Execution (Ad)

Campaign Overview

Product: Car servicing - snow tires, wiper blades, antifreeze
Scenario: 'Snow storm coming - prepare your vehicle’
Platforms: Programmatic Display, Social, GDN
Goal: Online bookings & store visits

Automation Rules

Trigger

Heavy snowfall

OR

storms

Forecast within next

14 days

Action

 Turn on ‘SNOWY DAY DISCOUNT PROMO’ ads

AND

 Revert to ‘DEFAULT ADS’ when condition ends

Creative Execution (Ad)

Campaign Overview

Product: Car wash
Scenario: 'Sunny day = get your car washed’
Platforms: Meta, GDN, YouTube, RTB Display, RTB Video
Goal: Online bookings & store visits

Automation Rules

Filter 1 (sunny day)

IF

Today's forecast

is

sunny

THEN

Activate delivery in weather-relevant geos

Filter 2 (rainy day)

IF

Today's forecast

is

heavy rain

OR

snow

THEN

Pause delivery in weather-relevant geos

Creative Execution (Ad)

Weather-Based Marketing Tactics for Automotive Industry

Pre-emptive targeting & messaging using predictive triggers (forecast conditions)

In-the-moment targeting & messaging using real-time triggers (live current conditions)

Reactive trend-based targeting & messaging using recent past triggers (historical conditions)

WeatherAds triggers & data for automotive ad targeting

Conditions

Indices

Temperature (max and min)





Driving Index

RealFeel® Temperature





Fuel Economy

Rainfall & Snowfall





Outdoor Activity

Sunshine





Indoor Activity

Severe Weather (e.g. Hail, Storms, Hurricanes, Floods, etc.)





Air Quality

Automotive Industry Ad gallery

Examples of automotive advertising and creative executions that have relevance to weather and environmental factors. Intended for demonstrational purposes only.