The weather has a broad and sweeping impact on the automotive industry. Retailers & dealers sell significantly more cars when the weather is abnormally warm and sunny. Aftermarket products like batteries, wiper blades, tires, anti-freeze etc are all massively affected by weather and temperature patterns. Car washes see 50% spikes on sunny days vs rainy days. Storms, hail, frost and floods can cause vehicle damage, driving users to auto shops and raising insurance claims. Weather has even been shown to influence vehicle purchases (soft-tops vs 4x4s).
Key weather insights for auto industry
Test drive bookings increase by up to 20% when the temperature is above 70°F, and decrease by 30% on rainy days.
In the weeks following a major snowstorm, the percentage of four-wheel-drive vehicles sold goes up by nearly 10%.
Extreme hot and cold weather spikes car battery sales by over 20%.
Automotive Use Cases for WeatherAds
Below are some examples showing how automotive businesses can use WeatherAds to improve the performance of their marketing campaigns, boost engagement, drive more sales and increase return on ad spend.