WeatherAds for Automotive

WeatherAds can help automotive businesses drive more footfall, sell more products, or increase subscriptions through our unique automotive marketing triggers and ad targeting signals.

Trusted by the world's best automotive brands

Weather drives demand for the automotive industry

The weather has a broad and sweeping impact on the automotive industry. Retailers & dealers sell significantly more cars when the weather is abnormally warm and sunny. Aftermarket products like batteries, wiper blades, tires, anti-freeze etc are all massively affected by weather and temperature patterns. Car washes see 50% spikes on sunny days vs rainy days. Storms, hail, frost and floods can cause vehicle damage, driving users to auto shops and raising insurance claims. Weather has even been shown to influence vehicle purchases (soft-tops vs 4x4s).
Trendy man checking phone outdoors

Key weather insights for auto industry

  • Test drive bookings increase by up to 20% when the temperature is above 70°F, and decrease by 30% on rainy days.
  • In the weeks following a major snowstorm, the percentage of four-wheel-drive vehicles sold goes up by nearly 10%.
  • Extreme hot and cold weather spikes car battery sales by over 20%.
Trendy man checking phone outdoors

Automotive Use Cases for WeatherAds

Below are some examples showing how automotive businesses can use WeatherAds to improve the performance of their marketing campaigns, boost engagement, drive more sales and increase return on ad spend.

Campaign Overview

Product: Automotive Dealership
Scenario: 'Great weather > book test drive'
Platforms: Social, Search, GDN, RTB, Email, SMS
Goal: Drive In-store visits

Automation Rules

Outdoor activity
Turn on 'BOOK TEST DRIVE' ads during condition
Increase Search bids by 30% in weather-relevant geos only

Creative Execution (Ad)

Campaign Overview

Product: Car servicing - snow tires, wiper blades, antifreeze
Scenario: 'Snow storm coming - prepare your vehicle’
Platforms: Programmatic Display, Social, GDN
Goal: Online bookings & store visits

Automation Rules

Heavy snowfall
Forecast within next
14 days
Revert to ‘DEFAULT ADS’ when condition ends

Creative Execution (Ad)

Campaign Overview

Product: Car wash
Scenario: 'Sunny day = get your car washed’
Platforms: Meta, GDN, YouTube, RTB Display, RTB Video
Goal: Online bookings & store visits

Automation Rules

Filter 1 (sunny day)
Today's forecast
Activate delivery in weather-relevant geos
Filter 2 (rainy day)
Today's forecast
heavy rain
Pause delivery in weather-relevant geos

Creative Execution (Ad)

Weather-Based Marketing Tactics for Automotive Industry

Pre-emptive targeting & messaging using predictive triggers (forecast conditions)
In-the-moment targeting & messaging using real-time triggers (live current conditions)
Reactive trend-based targeting & messaging using recent past triggers (historical conditions)

WeatherAds triggers & data for automotive ad targeting



Temperature (max and min)
Driving Index
RealFeel® Temperature
Fuel Economy
Rainfall & Snowfall
Outdoor Activity
Indoor Activity
Severe Weather (e.g. Hail, Storms, Hurricanes, Floods, etc.)
Air Quality

Automotive Industry Ad gallery  

Examples of automotive advertising and creative executions that have relevance to weather and environmental factors. Intended for demonstrational purposes only.

Weather-sensitive automotive businesses that use WeatherAds

Plans & pricing
Plans from $25
per month / billed monthly
Full access to core platform
All essential trigger types
Free account setup
No contract lock-ins
Zero spend minimums
VIEW PLANS & Pricing
Retailer & dealerships
Automotive retailers & dealerships can use WeatherAds to engage with their CRM and drive more footfall to their showrooms.
Parts & accessories
Parts brands and retailers can use WeatherAds to promote batteries, wiper blades, anti-freeze.
Car washes
Car washes experience massive spikes in demand during warm, sunny weather (especially after rainy periods).
Tire companies
Tires have a massive weather component (specific tires for wet, icy or snowy conditions etc).
Garages & repair services
Garages & repair services can use WeatherAds to remind customers to get their vehicles repaired.
Quick Lube
Quick Lube stations can use WeatherAds to remind customers to get their vehicles serviced.
Gas stations & Fuel suppliers
Gas suppliers can use WeatherAds to increase the relevancy of their online advertising, based on our fuel efficiency trigger.
Auto Insurance
Automotive insurance companies can use WeatherAds to trigger timely marketing messages to their customers.

Automotive businesses get results like these with WeatherAds

45% Lower CPC

Goodyear generate 18% higher CTR and a 45% reduction in Cost per click with WeatherAds across Display & Social.

200% Increase CTR

Kia & Havas increase CTR by 3X across programmatic display with WeatherAds.

+82% Conversions

Pylon (Michelin blades) saw a 50% reduction in cost per conversion, and a YOY in-store sales increase.

ready to take the next step?

See what WeatherAds can do for you:

Watch WeatherAds in action for Google Ads, Meta, and Programmatic, and discover how WeatherAds can increase your marketing ROI.

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