WeatherAds for Home Services industry

WeatherAds can help businesses in the home services niche (such as roofing, guttering, basement waterproofing, plumbing, draft proofing, landscaping and snow removal) raise awareness and increase bookings through our unique marketing triggers and targeting signals for the home services industry.

GET A DEMO DOWNLOAD DATA SHEET

Trusted by the world's best home home services businesses

Weather impacts sales for the home services industry

The weather plays a massive role in driving demand for various home maintenance & repair services as well as products and tools. Heavy rain and storms increase demand for waterproofing and restoration services; freezing temperatures for plumbing & burst pipe repairs; rain, wind and hail for roofing and guttering; snow and freezing temperatures for snow removal and de-icing, and periods of warm, sunny weather for landscaping, gardening and pool maintenance.

Key weather insights for Home Services
‍

Heavy rain increases demand for plumbing by 20% and damp proofing by over 10%.

Demand for roofing services increases by 15% after a hailstorm (hail can damage roofs, causing leaks and other problems.)

Because of climate change, traditional 4-seasonal strategies (lawn seed in early spring, snow shovels in the winter) are no longer a reliable tactic.

Home Services Use Cases for WeatherAds

Below are some examples showing how businesses in the Home Services space - like landscapers, plumbers, roofers, and damp proofing experts - can use WeatherAds to improve the performance of their marketing campaigns, boost engagement, drive more sales and increase return on ad spend.

Campaign Overview

Product: Roofing services
Scenario: 'Heavy winds & storm damage'
Platforms: Facebook, Instagram, GDN, RTB Display
Goal: Online leads, online bookings

Automation Rules

Trigger

Wind

OR

storm

OR

hail

is

heavy

currently

Action

 Activate ‘ROOF REPAIR’ Ads in weather-positive geos

AND

Keep ads running for 4 weeks after condition ends

Creative Execution (Ad)

Campaign Overview

Product: Landscaping & snow removal service
Scenario: 'Leaf removal vs snow removal'
Platforms: GDN, Social & Programmatic Display
Goal: Online leads/ bookings

Automation Rules

Filter 1 (Leaf Removal)

IF

Wind

forecast for this week

is

high

THEN

Turn on 'LEAF REMOVAL' ad sets/ groups & ads

Filter 2 (Snow Removal)

IF

Snow

forecast for this week

is

heavy

THEN

Turn on 'SNOW REMOVAL' ad sets/ groups & ads

LEAF REMOVAL AD

SNOW REMOVAL AD

Campaign Overview

Product: Waterproofing & damp proofing
Scenario: 'Light, Moderate & Heavy Rainfall > Tiered Bidding'
Platforms: Paid Search
Goal: Online leads / bookings

Automation Rules

Filter 1 (light precipitation)

IF

Rain

OR

Snow

is

light

currently

THEN

Increase bids by 10% for weather-positive geos on Search

Filter 2 (moderate precipitation)

IF

Rain

OR

Snow

is

moderate

currently

THEN

Increase bids by 25% for weather-positive geos on Search

Filter 2 (moderate precipitation)

IF

Rain

OR

Snow

is

heavy

currently

THEN

Increase bids by 50% for weather-positive geos on Search

Creative Execution (Rainy Ad)

Weather-Based Marketing Tactics for Home Services Businesses

Pre-emptive targeting & messaging using predictive triggers (forecast conditions)

In-the-moment targeting & messaging using real-time triggers (live current conditions)

Reactive trend-based targeting & messagingusing recent past triggers (historical conditions)

WeatherAds triggers & data for Home Services ad targeting

Conditions

Indices

Temperature & RealFeel®





Lawn mowing / composting

Wind speed





Gardening

Rainfall & Snowfall





Pest index

Snow, ice & hail





Power outage

Severe Weather (e.g. Hail, Storms, Hurricanes, Floods, etc.)





Construction

Home Services Industry Ad gallery

Examples of Home Services advertising and creative executions that have relevance to weather and environmental factors. Intended for demonstrational purposes only.