WeatherAds can help businesses in the home services niche (such as roofing, guttering, basement waterproofing, plumbing, draft proofing, landscaping and snow removal) raise awareness and increase bookings through our unique marketing triggers and targeting signals for the home services industry.
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Weather impacts sales for the home services industry
The weather plays a massive role in driving demand for various home maintenance & repair services as well as products and tools. Heavy rain and storms increase demand for waterproofing and restoration services; freezing temperatures for plumbing & burst pipe repairs; rain, wind and hail for roofing and guttering; snow and freezing temperatures for snow removal and de-icing, and periods of warm, sunny weather for landscaping, gardening and pool maintenance.
Key weather insights for Home Services
Heavy rain increases demand for plumbing by 20% and damp proofing by over 10%.
Demand for roofing services increases by 15% after a hailstorm (hail can damage roofs, causing leaks and other problems.)
Because of climate change, traditional 4-seasonal strategies (lawn seed in early spring, snow shovels in the winter) are no longer a reliable tactic.
Home Services Use Cases for WeatherAds
Below are some examples showing how businesses in the Home Services space - like landscapers, plumbers, roofers, and damp proofing experts - can use WeatherAds to improve the performance of their marketing campaigns, boost engagement, drive more sales and increase return on ad spend.