WeatherAds can help brands and retailers in the Pharma /OTC, health and wellness space drive more footfall and sell more products both online and in-store, with our unique advertising triggers and targeting signals for the health & pharma industry.
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Weather drives sales for the Pharma, OTC, Health & Beauty industry
The weather has a massive impact on the health, wellness, pharmaceutical and OTC industry. It can affect various aspects of physical health (think common colds, arthritis, migraines, hay-fever, sunburn, dehydration etc) as well as mood and mindset (for example seasonal affective disorder, or the propensity to spend more on sunny days). By leveraging the WeatherAds platform, brands can anticipate and influence consumer decisions at the precise moment of action.
Key weather insights for Health & Pharma
When spring temperatures hit 21°C in the UK, sales of hair removal products surge 1400%.
Just 1°F rise in temperature leads to an 11% rise in units of suncare products sold each week.
Cold temperatures dramatically increase demand for cold and flu medications, cough syrups, and other over-the-counter (OTC) remedies.
Pharma, OTC, Health & Beauty Use Cases for WeatherAds
Below are some examples showing how businesses in the Pharma, OTC, Health & Beauty space can use WeatherAds to improve the performance of their marketing campaigns, boost engagement, drive more sales and increase return on ad spend.