WeatherAds can help businesses in the travel, tourism and hospitality space increase brand awareness, engagement and bookings, with our unique marketing triggers and ad targeting signals for travel & tourism.
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Weather impacts sales for the travel & tourism industry
The weather has a massive impact on the travel & tourism industry -both in terms of driving demand and influencing decisions, including the following; vacation choice, (staycation vs trip abroad), destination choice (e.g. beach resort vs ski resorts), last-minute bookings, cancellations or amendments, activity choices (e.g. museums vs outdoor sightseeing), and demand for travel insurance (e.g. during severe / extreme conditions.)
Key weather insights for travel & tourism
The World Tourism Organization sees weather as the most important factor when choosing leisure travel destinations.
On days with continuous rain, travel bookings for a leading online portal rise by 7%.
During sunny, warm weather, Google search volume for vacations to Mallorca decrease by 14%.
Travel, Tourism & Hospitality Use Cases for WeatherAds
Below are some examples showing how businesses in the travel and tourism space can use WeatherAds to improve the performance of their marketing campaigns, boost engagement, drive more sales and increase return on ad spend.