WeatherAds for
Apparel & Sporting Goods

WeatherAds is tailor-made for apparel, sports goods & outdoor equipment brands and retailers. Discover how to you can use contextual advertising to increase brand awareness and drive more sales across all your existing marketing channels and platforms.
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Trusted by the world's best apparel & sporting goods businesses

Weather drives demand for apparel & outdoor equipment

Weather is a huge driver of sales of apparel and sports goods, affecting both consumer demand and purchasing behavior. Warm weather spurs sales of lighter clothing like shorts, t-shirts, sandals, swimwear, and sunglasses, as well as outdoor & specialist activity gear like bicycles, tents, backpacks, and water bottles. On the other hand, cold weather catalyses sales of jackets, sweaters, boots, and winter accessories like hats, gloves, and scarves. Sales of snow equipment like skis, snowshoes, ice grips and ice skates also peak during this time.

Key weather insights for outdoor apparel

  • Sales of snow boots and winter accessories can increase by 50-70% during snowstorms.
  • A 10°F rise can boost sales of shorts and sandals by 15%.
  • Bike sales can increase by 20% during periods of warm, sunny weather.
  • A 1°C drop in temperature can cause a 10% increase in sales of cold-weather apparel.
Trendy man checking phone outdoors

Apparel & Outdoor Activity Gear Use Cases for WeatherAds

Below are some examples showing how businesses in the clothing, apparel & sports goods space can use WeatherAds to improve the performance of their marketing campaigns, boost engagement, drive more sales and increase return on ad spend.

Campaign Overview

Product: Swimwear & beachwear
Scenario: 'Hot & sunny’ > promote swimwear range'
Platforms: Meta, TikTok, Google Search, GDN, Email
Goal: Brand awareness, online purchases

Automation Rules

above 85°F
sunshine amount
over 80%
currently OR within past 24 hours 
Activate delivery in geos that match condition
Increase bids by 30% for geos that match conditions on Search & Social

Creative Execution (Ad)

Campaign Overview

Product: Camping & Hiking Gear
Scenario: 'Great hiking forecast for weekend'
Platforms: Meta, TikTok, GDN, YouTube, RTB Display, Email, SMS
Goal: Brand awareness, in-store purchases

Automation Rules

Camping & hiking index
for this weekend
Activate 'CAMPING WEATHER' ads at zip code level on GDN & Social
Keep ads activated for 7 days after condition ends

Creative Execution (Ad)

Campaign Overview

Product: Winter wear vs rainwear
Scenario: 'Snowstorm vs heavy rain'
Platforms: Meta, GDN, RTB Display, Email, SMS
Goal: Online & In-store purchases

Automation Rules

Filter 1 (snowstorm forecast)
within next 7 days
Turn on 'WINTER WEAR' ad sets & ads
Filter 2 (rain forecast)
Heavy rain
within next 7 days
Turn on 'RAINPROOF WEAR' ad sets/ groups & ads



Weather-Based Marketing Tactics for apparel & outdoor equipment

Pre-emptive targeting & messaging using predictive triggers (forecast conditions)
In-the-moment targeting & messaging using real-time triggers (live current conditions)
Reactive trend-based targeting & messagingusing recent past triggers (historical conditions)

WeatherAds contextual signals for apparel & sports goods audience  targeting & ad personalization



Temperature (max and min)
Hiking / Camping
RealFeel® Temperature

Sunshine & UV index
Ski index
Rainfall & Snowfall
Golf index
Severe Weather (e.g. Strong Winds, Hail, Storms, Hurricanes, Floods, etc.)
Beach & pool

Apparel & Sporting Goods Ad gallery

Examples of clothing, apparel, sporting and outdoor equipment advertising and creative executions that have relevance to weather and environmental factors. Intended for demonstrational purposes only.

Weather-Dependent Products and Services for Clothing, Apparel, and Specialist Outdoor Gear

Plans & pricing
Plans from $25
per month / billed monthly
Full access to core platform
All essential trigger types
Free account setup
No contract lock-ins
Zero spend minimums
VIEW PLANS & Pricing

Spring & Summer

Autumn & Winter

Warm weather apparel
Warm weather apparel like T-shirts, blouses, shorts, skirts, and sandals
Cold weather apparel
Insulated coats & winter jackets, woolly sweaters & knitwear, winter boots.
Warm weather accessories
Warm weather apparel accessories such as baseball caps, sunhats and sunglasses  
Cold weather accessories
Hats, gloves scarves, specialist heated clothing & hand-warmers
Swimwear and beachwear
Swimsuits, bikinis, swimming trunks and towels
Waterproofs & Rain protection
Umbrellas, rain jackets, wellies & galoshes, waterproof waxes etc
Specialist outdoor gear & sports equipment
Gear for running, cycling, camping & hiking, golf, fishing, swimming & watersports, as well as sports like tennis, soccer, cricket, frisbee, volleyball etc.
Specialist outdoor gear
Skiing & snowboarding gear, flasks & thermoses, snowshoes etc

Apparel & sports gear businesses get results like these with WeatherAds

Woolrich Increases CTR & CVR on Meta with WeatherAds

AKQA Increases CTR & CVR on Facebook with weather activations for apparel brand Woolrich.

Decathlon Drives Higher Programmatic CTR & Conversions

Decathlon boost CTR & Conversions and decreased landing page bounce rates on Programmatic Display.

Hiking & Outdoor Specialist App Increases ROI by 144%

Ordnance Survey increases ROI by 144% via Facebook App Installs with WeatherAds.

ready to take the next step?

See what WeatherAds can do for you:

Watch WeatherAds in action for Google Ads, Meta, and Programmatic, and discover how WeatherAds can increase your marketing ROI.

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