WeatherAds Launches Weather Targeting for YouTube Ads
Today we are thrilled to announce the launch our latest and most hotly anticipated new feature – weather targeting for YouTube.
WeatherAds users can now boost ad relevance and engagement on YouTube by syncing their video campaigns with real-time weather conditions.
The native YouTube Integration allows users to serve ads before, during or after key weather events - for example when temperatures rise above 80°F (25°C), when it’s forecast to rain, or when
there’s high pollen levels in the air.
Weather-adaptive video ads have been proven to combat ad fatigue, yield higher CTR and increase conversion rates for many products and services. Here are just some of the feature and benefits of WeatherAds for YouTube:
• Improve YouTube ad relevance
• Reduce wasted video ad spend
• Boost engagement & conversions on YouTube
• Decrease YouTube advertising costs
• Hyper-granular weather data
• Compatible with all YouTube ad formats
• 100% cookieles and GDPR compliant
• Available in virtually every country worldwide
• Effortless setup with one-click Integration
• Dedicated customer success team
WeatherAds for YouTube enables weather sensitive brands and agencies to pinpoint and zero in on their most profitable audience segments at any given moment in time – and engage them with personalized, ultra-relevant video ads right when they are most likely to convert.
With the ongoing deprecation of third-party cookie data by Google and Apple, weather is becoming a crucial dataset for measuring consumer intent – given it is cookieless, privacy-preserving and GDPR compliant. WeatherAds provides best-in-class weather-driven demand and purchase intent targeting that delivers outstanding results.
By combining the richness of video with the power of weather signals, marketers can automatically distribute budget more intelligently by focusing only on the views that count – that is, those that are most likely to drive engagement and conversions.
YouTube is the latest integration to launch within the WeatherAds ecosystem, which also includes Google Search, GDN, Google Shopping, Facebook, Instagram and Display & Video 360.
WeatherAds is used by thousands of brands and agencies globally (Coca Cola, Heineken, Goodyear, McDonald's, Publicis, Dentsu, Havas) making us the #1 weather activation platform for search, display and social.
Interested in learning more about WeatherAds for YouTube? We'd love to hear from you! Chat with us today!