WeatherAds can help Home Improvement / DIY businesses drive more in-store footfall, sell more products, and increase website traffic, with our unique marketing triggers and ad targeting signals for the home & garden industry.
Trusted by the world's best home improvement & DIY brands
Weather impacts sales for the home improvement industry
The weather has a major impact on the home & garden / DIY industry, driving demand for a broad range of products and services - from gardening tools and outdoor furniture, to weather-proof paint, insulation and damp proofing. As such, weather targeted advertising can be a highly effective strategy for both brands and retailers in the home improvement space.
Key weather insights for home & garden
Just 1F degree rise in temperature leads to a 13% spike in hedge trimmer sales.
Warm & sunny days increase in-store footfall, cold & rainy days increase online traffic.
A boost in spending occurs before and after trackable storms.
DIY / Home & Garden Use Cases for WeatherAds
Below are some examples showing how businesses in the DIY / Home & Garden space can use WeatherAds to improve the performance of their marketing campaigns, boost engagement, drive more sales and increase return on ad spend.
Increase Social bids by 30% in weather-relevant geos only
Creative Execution (Ad)
Product: Snow blowers, snow shovels etc Scenario: 'Heavy snowfall in your area' Platforms: Paid Search Goal: In store & online purchases
moderate or heavy
Increase geo-specific bids by 30% for 'SNOWBLOWER' campaigns
Revert to original bid when condition ends
Creative Execution (Ad)
Product: Interior DIY products (Paints, brushes) vs Exterior (Wood Varnish) Scenario: 'Rainy summer days (stuck indoors) vs Sunny days (Outdoor DIY) Platforms: YouTube Goal: In store visits & online purchases
Filter 1 (Rainy day)
Turn on ‘RAINY DAY SPECIAL OFFER’ video Ads
Filter 2 (Sunny day)
Turn on 'OUTDOOR PAINT' video Ads
Creative Execution (Rainy Ad)
Weather-Based Marketing Tactics for DIY & Home Improvement
Pre-emptive targeting & messaging using predictive triggers (forecast conditions)
In-the-moment targeting & messaging using real-time triggers (live current conditions)
Reactive trend-based targeting & messagingusing recent past triggers (historical conditions)
WeatherAds triggers & data for home & garden ad targeting
Temperature (max and min)
Lawn mowing / composting
Rainfall & Snowfall
Severe Weather (e.g. Hail, Storms, Hurricanes, Floods, etc.)
DIY and Home & Garden Industry Ad gallery
Examples of home improvement, DIY and gardening advertising and creative executions that have relevance to weather and environmental factors. Intended for demonstrational purposes only.