WeatherAds for Indoor Attractions

WeatherAds can help indoor attractions such as museums, galleries, malls, aquariums, casinos, bowling alleys and amusement arcades increase awareness, drive footfall and get more bookings, with our unique marketing triggers and ad targeting signals for indoor entertainment.

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Weather drives footfall and ticket sales for indoor attractions

The weather has a significant impact on indoor attractions and visitor entertainment centers. When the weather is bad (e.g. raining, snowing, too hot or cold), people are more likely to seek out indoor activities. This can lead to a significant increase in attendance at museums, galleries, aquariums, and shopping malls. However, if the weather is too extreme it can have the converse effect, as leaving the house becomes unappealing or impractical. For example, The National Mall in Washington, D.C., sees a 30% decrease in visitors on days when it is snowing heavily.

Key insights for visitor centers
‍

The National Weather Service found that museum attendance increases by 10% on rainy days.

Shopping mall traffic increases by an average of 20% on days when the temperature is below 32 degrees Fahrenheit.

The Aquarium of the Pacific in Long Beach, California, sees a 20% increase in visitors on days when it is raining.

Indoor visitor attractions Use Cases for WeatherAds

Below are some examples showing how indoor attractions and visitor center businesses can use WeatherAds to improve the performance of their marketing campaigns, boost engagement, drive more sales and increase return on ad spend.

Campaign Overview

Product: Shopping Mall & Cinema
Scenario: ''Escape the heat''
Platforms: Facebook, Instagram, GDN, YouTube, RTB Display, RTB Video
Goal: Drive In-store visits

Automation Rules

Trigger

RealFeel® temp

forecast today

is

above 85°F

AND

sunny

in

Manhattan

Action

Turn on 'ESCAPE THE HEAT' ads during condition

AND

Revert to ‘DEFAULT ADS’ when condition ends

Creative Execution (Ad)

Campaign Overview

Product: Museum of Modern Art
Scenario: 'Rainy weather entertainment'
Platforms: Facebook, Instagram, GDN, RTB Display, RTB Video, Email
Goal: Online bookings

Automation Rules

Trigger

Rain

is

heavy

today

between 7am & 7pm

IN

New York City

Action

Activate ‘RAIN’ Ad sets/ Groups & Ads

THEN

Pause ‘RAIN’ Ad sets/ Groups & Ads when condition ends

Creative Execution (Ad)

Campaign Overview

Product: Aquarium
Scenario: 'Snowy Day Discount’
Platforms: Paid Search, Social, Programmatic Display
Goal: Online ticket sales for weekend visit

Automation Rules

Filter 1 (Bad Weather Promo)

IF

Forecast for today

is

Snowfall

OR

Rainfall

IN

Boston

THEN

Turn on ‘RAINY DAY DISCOUNT PROMO’ ads

AND

Increase bids on Paid Search by 30% for relevant geos

Filter 1 (Good Weather Promo)

IF

Forecast for today

is

Dry

OR

Sunny

IN

Boston

THEN

Turn on ‘GOOD WEATHER VISIT’ ads

AND

Revert to default bid on Paid Search for relevant geos

RAINY DAY DISCOUNT ADS

GOOD WEATHER 'DEFAULT' AD

Weather-Based Marketing Tactics for indoor attractions businesses

Serve ads to audiences based on their local weather conditions

Serve ads to audiences based on the weather in a different location (e.g. for your attraction)

Pre-emptive targeting & messaging using predictive triggers (forecast conditions)

In-the-moment targeting & messaging using real-time triggers (live current conditions)

Reactive trend-based targeting & messagingusing recent past triggers (historical conditions)

WeatherAds triggers & data for indoor centers ad targeting

Conditions

Indices

Temperature (max and min)





Indoor activity

RealFeel® Temperature





Shopping

Sunshine, UV Index, Humidity





Outdoor Activity

Rainfall & Snowfall





Air Quality

Severe Weather (e.g. Hail, Storms, Hurricanes, Floods, etc.)





Allergies

Indoor Attractions and Visitor Centers Ad gallery

Examples of indoor attractions / visitor center advertising and creative executions that have relevance to weather and environmental factors. Intended for demonstrational purposes only.