WeatherAds for Indoor Attractions & Visitor Centers
WeatherAds can help indoor attractions such as museums, galleries, malls, aquariums, casinos, bowling alleys and amusement arcades increase awareness, drive footfall and get more bookings, with our unique marketing triggers and ad targeting signals for indoor entertainment.
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Weather drives footfall and ticket sales for indoor attractions
The weather has a significant impact on indoor attractions and visitor entertainment centers. When the weather is bad (e.g. raining, snowing, too hot or cold), people are more likely to seek out indoor activities. This can lead to a significant increase in attendance at museums, galleries, aquariums, and shopping malls. However, if the weather is too extreme it can have the converse effect, as leaving the house becomes unappealing or impractical. For example, The National Mall in Washington, D.C., sees a 30% decrease in visitors on days when it is snowing heavily.
Key insights for visitor centers
The National Weather Service found that museum attendance increases by 10% on rainy days.
Shopping mall traffic increases by an average of 20% on days when the temperature is below 32 degrees Fahrenheit.
The Aquarium of the Pacific in Long Beach, California, sees a 20% increase in visitors on days when it is raining.
Indoor visitor attractions Use Cases for WeatherAds
Below are some examples showing how indoor attractions and visitor center businesses can use WeatherAds to improve the performance of their marketing campaigns, boost engagement, drive more sales and increase return on ad spend.