WeatherAds can help businesses in the CPG & Grocery space drive more footfall and sell more products both online and in-store, with our unique advertising triggers and targeting signals for the CPG and Grocery industry.
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Weather impacts sales for the CPG & Grocery industry
The weather has an enormous impact on grocery & CPG sales; particularly products in the fresh/ready-to-eat foods, beverages, cosmetics & toiletries, health & wellness and frozen food categories. The weather drives consumer appetite for particular foods, drinks and consumables. In addition, the weather influences consumer mood, mindset, health and well being - and consequently in-the-moment purchase decisions. By leveraging the WeatherAds platform, brands can anticipate and/ or influence consumers decision-making at the precise moment of action.
Key weather insights for CPG & Grocery
When UK spring temperatures hit 21°C, sales of hair removal products surge 1400%, & BBQ sales jump 200%.
Just 1°F rise in temperature leads to 2% increase sales in cold drinks and a 1°F fall in temperature leads to 2% increase in soup sales.
Warm & sunny days increase in-store traffic, cold & rainy days increase online traffic, & sunshine dramatically increases spending.
CPG, Grocery & Supermarket Use Cases for WeatherAds
Below are some examples showing how businesses in the CPG and grocery space (e.g. food and drinks, health and wellness, and household product brands) can use WeatherAds to improve the performance of their marketing campaigns, boost engagement, drive more sales and increase return on ad spend.