WeatherAds for
Outdoor Attractions
& hospitality

WeatherAds can help outdoor attractions, entertainment and recreation businesses - like theme parks, zoos, botanical gardens, ski resorts, spa resorts and golf clubs - increase ticket sales, bookings and visitors, by leveraging our unique contextual triggers and signals for audience targeting and ad personalization.

Trusted by the world's best outdoor visitor attractions, entertainment and hospitality businesses

Weather drives bookings for outdoor attractions & hospitality  businesses

The weather plays a huge role in driving visitors to outdoor attractions. Warm sunny weather generally accelerates ticket sales and footfall to zoos, theme parks, botanic gardens, outdoor activity centers and golf courses. Conversely, inclement weather such as heavy rain, snowstorms, extreme temperatures or high winds, will curtail attendance. Erratic or unpredictable forecasts will also deter people from purchasing tickets due to the risk of a ruined experience. Many outdoor attractions have both indoor and outdoor facilities, which provides excellent opportunities for weather adaptive advertising, whatever the weather.
Trendy man checking phone outdoors

Key weather insights for outdoor attractions

  • Zoos see a 20-30% increase in attendance during periods of warm, sunny weather.
  • Theme Parks suffer a 30-50% drop in attendance on rainy days (depending on the severity of the rain) and waterparks an even greater 50-70% drop.
  • Ski Resorts: new snowfall of 15cm or more can lead to a 30-50% increase in lift ticket sales.
Trendy man checking phone outdoors

Outdoor Attractions & Entertainment Use Cases for WeatherAds

Below are some examples showing how outdoor entertainment, recreation and hospitality businesses can use WeatherAds to improve the performance of their marketing campaigns, boost engagement, drive more sales and increase return on their advertising spend.

Campaign Overview

Product: Waterpark pass
Scenario: 'Beat the heat - temperature triggers'
Platforms: Facebook, Instagram, TikTok, Email, SMS
Goal: Online bookings - ticket sales

Automation Rules

Waterworld, Ayia Napa
above 25°C
Turn on 'BEAT THE HEAT' ads during condition
Revert to ‘DEFAULT ADS’ when condition ends

Creative Execution (Ad)

Campaign Overview

Product: Ski resort tickets
Scenario: 'Fresh Powder in Resort'
Platforms: Facebook, Instagram, TikTok GDN, RTB Display, RTB Video, Email
Goal: Online bookings

Automation Rules

within past 24 hours
Whistler Blackcomb
Turn on 'Fresh Snow' ad sets
 Pause 'Fresh Snow' ads &
activate 'Brand' ad sets when condition ends

Creative Execution (Ad)

Campaign Overview

Product: Zoo tickets
Scenario: 'Rainy Day Discount Promo'
Platforms: Paid Search, Social, Programmatic Display
Goal: Online purchases (tickets for weekend visit)

Automation Rules

Filter 1 (Heavy rain)
Heavy rain
Forecast for this weekend
Boston Zoo
Increase bids on RTB & Social by 30%
Filter 2 (Default ad - normal weather)
No rain
Forecast for this weekend
Boston Zoo
Activate 'GENERIC BRAND' ads on RTB & Social
Revert to original bids on RTB & Social



Weather-Based Marketing Tactics for outdoor entertainment, hospitality & recreation businesses

Serve ads to audiences based on their local weather conditions
Serve ads to audiences based on the weather in a different location (e.g. in your resort)
Pre-emptive targeting & messaging using predictive triggers (forecast conditions)
In-the-moment targeting & messaging using real-time triggers (live current conditions)
Reactive trend-based targeting & messaging using recent past triggers (historical conditions)

Outdoor attractions triggers & signals for contextual audience targeting and ad personalization



Temperature (max and min)
Outdoor activity index
RealFeel® Temperature

Travel index
Ski index
Golf index
Severe Weather (e.g. Hail, Storms, Hurricanes, Floods, etc.)
Beach & pool index

Outdoor Attractions & Hospitality Industry Ad gallery  

Examples of advertising and creative executions for outdoor visitor attractions and resorts, that have relevance to weather and environmental factors. Intended for demonstrational purposes only.

Outdoor Attraction Businesses Best Suited to Weather-Triggered Marketing

Plans & pricing
Plans from $25
per month / billed monthly
Full access to core platform
All essential trigger types
Free account setup
No contract lock-ins
Zero spend minimums
VIEW PLANS & Pricing
Theme parks & waterparks
Theme parks, adventure parks and waterparks with outdoor facilities
Ski resorts
Ski resorts can use the weather and snowfall data to drive more bookings.
Zoos, and other types of animal based attractions such as safari parks, petting zoos, butterfly gardens etc
Spas & beach resorts
Spa resorts and beach clubs can advertise based on the weather conditions in their location.
Botanical gardens
Botanic gardens and other types of outdoor gardens.
Golf Clubs
Golf clubs can use weekend forecasts to drum up subscriptions.
Historical attractions
Tourist attractions with outdoor areas can use forecasts to drive more bookings.
Outdoor activity centers
Hiking & camping sites, watersports activity centers, horse riding retreats etc

Outdoor attractions & hospitality businesses get results like these with WeatherAds

Rail company get 49% Higher CTR

McCann get 49% Higher CTR and 57% more traffic for national rail company

The Dolfinarium gets 10x target CTR

The Dolfinarium gets 260% YOY CTR increase, smashing their targets by 10x.

Adventure Park reduce CPC by 50%

Outdoor adventure park TreEscape reduce CPC by 50% on paid Social with WeatherAds

ready to take the next step?

See what WeatherAds can do for you:

Watch WeatherAds in action for Google Ads, Meta, and Programmatic, and discover how WeatherAds can increase your marketing ROI.

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