WeatherAds for HVAC industry

WeatherAds can help heating, ventilation, air conditioning & cooling businesses, brands and stockists drive more in-store footfall, sell more products and increase website traffic, with our unique marketing triggers and ad targeting signals for the HVAC industry.

GET A DEMO DOWNLOAD DATA SHEET

Trusted by the world's best HVAC businesses

Weather impacts sales for the HVAC industry

Weather is the single biggest driver of demand & sales for heating, ventilation, and air conditioning (HVAC) products and services. It affects every part of the vertical including brands & manufacturers, retailers & distributors and Installers & service contractors. Amongst some of the most important and impactful weather conditions for HVAC advertisers looking to leverage weather targeting are ambient temperatures, humidity levels and wind speeds.

Key weather insights for HVAC
‍

Just 1° F degree rise in temperature leads to 24% spike in air conditioner sales

Temperature, humidity and wind speed are the most critical demand drivers for heating and cooling products & services.

Storms, hurricanes, and floods can damage HVAC systems and lead to high demand for repairs & replacements.

HVAC Use Cases for WeatherAds

Below are some examples showing how businesses in the heating and cooling space can use WeatherAds to improve the performance of their marketing campaigns, boost engagement, drive more sales and increase return on ad spend.

Campaign Overview

Product: Air Conditioner
Scenario: 'Too hot to sleep'
Platforms: Facebook, Instagram, GDN, YouTube, RTB Display, RTB Video
Goal: Awareness,

Automation Rules

Trigger

RealFeel®

is

above 80°F

between 10pm and 6am

for 2 consecutive days

Action

Activate delivery in geos that match conditions

AND

Keep ads running for 1 week after condition ends

Creative Execution (Ad)

Campaign Overview

Product: Air purifier
Scenario: 'Air quality warning'
Platforms: Facebook, Instagram, GDN, RTB Display
Goal: Awareness

Automation Rules

Trigger

air quality

is

poor

OR

dust & dander

high

for the week ahead

Action

Turn on 'air quality' ad sets / ads

AND

Pause 'air quality' ad sets / ads when condition ends

Creative Execution (Ad)

Campaign Overview

Product: Electric heaters
Scenario: 'Freezing temperatures'
Platforms: Facebook, Instagram, GDN, Paid Search
Goal: In store & online purchases

Automation Rules

Filter 1 (Rainy day)

IF

Temperature

is

below 35F

currently

THEN

Activate 'FREEZING' campaigns on GDN & Social

AND

Increase bids by 30% on Paid Search

Filter 2 (Sunny day)

IF

Temperature

is

Above 35F

currently

THEN

Activate 'BRAND' campaigns on GDN & Social

AND

Decrease bids by 30% on Paid Search

Creative Execution

Weather-Based Marketing Tactics for Heating, Cooling & Air Conditioning businesses

Pre-emptive targeting & messaging using predictive triggers (forecast conditions)

In-the-moment targeting & messaging using real-time triggers (live current conditions)

Reactive trend-based targeting & messagingusing recent past triggers (historical conditions)

WeatherAds triggers & data for HVAC ad targeting

Conditions

Indices

Temperature (max and min)





Air quality

RealFeel® Temperature





Pollen & allergens

Humidity





Mould spores

Wind Speed





Asthma

Severe Weather (e.g. Hail, Storms, Hurricanes, Floods, etc.)





Home energy efficiency

HVAC Industry Ad gallery

Examples of heating, cooling, ventilation and air conditioning advertising and creative executions that have relevance to weather and environmental factors. Intended for demonstrational purposes only.

Weather-sensitive HVAC products & services

Plans & pricing

Plans from $25

per month / billed monthly

Full access to core platform

All essential trigger types

Free account setup

No contract lock-ins

Zero spend minimums

VIEW PLANS & Pricing

Spring & Summer

Autumn & Winter



Air conditioners, fans and coolers

Air conditioning units, fans (ceiling fans and portable units), and coolers.



Electric heaters, furnaces, fireplaces

Electrical heating products such as portable space heaters, fireplaces and furnaces.



Air purifiers

Dehumidifiers for humid environments and air purifiers for poor air quality.



Central heating, boilers & radiators

Boilers and radiators along with assorted central heating supplies



Ventilation systems

Residential and comerical ventilation ducts and systems



Dehumidifiers & air purification systems

Dehumidifiers for humid environments and air purifiers for poor air quality.



Installers, maintenance & repair services

HVAC installation, maintenance and repair contractors and services



Installers, maintenance & repair services

HVAC installation, maintenance and repair contractors and services

HVAC businesses get results like these with WeatherAds

Big Ass Fans improve CTR & Conversions

Big Ass Fans get increased CTR, above average conversion rates, and a reduction in ad waste.

Learn more

Indow get 40% Lower Cost-Per-lead

Indow Windows lower Cost Per Lead by 40% on Social for their draft proofing products.

Learn more

Brico improve YOY sales in-store

Brico increased Click-through Rates and in-store sales for HVAC products with WeatherAds

Learn more

ready to take the next step?

See what WeatherAds can do for you:

Watch WeatherAds in action for Google Ads, Meta, and Programmatic, and discover how WeatherAds can increase your marketing ROI.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

See WeatherAds In Action

WeatherAds for HVAC

Trusted by the world's best HVAC businesses

Weather impacts sales for the HVAC industry

Key weather insights for HVAC‍

HVAC Use Cases for WeatherAds

Campaign Overview

Automation Rules

Trigger

RealFeel®

is

above 80°F

between 10pm and 6am

for 2 consecutive days

Action

Activate delivery in geos that match conditions

AND

Keep ads running for 1 week after condition ends

Creative Execution (Ad)

Campaign Overview

Automation Rules

Trigger

air quality

is

poor

OR

dust & dander

high

for the week ahead

Action

Turn on 'air quality' ad sets / ads

AND

Pause 'air quality' ad sets / ads when condition ends

Creative Execution (Ad)

Campaign Overview

Automation Rules

Filter 1 (Rainy day)

IF

Temperature

is

below 35F

currently

THEN

Activate 'FREEZING' campaigns on GDN & Social

AND

Increase bids by 30% on Paid Search

Filter 2 (Sunny day)

IF

Temperature

is

Above 35F

currently

THEN

Activate 'BRAND' campaigns on GDN & Social

AND

Decrease bids by 30% on Paid Search

Creative Execution

Weather-Based Marketing Tactics for Heating, Cooling & Air Conditioning businesses

Pre-emptive targeting & messaging using predictive triggers (forecast conditions)

In-the-moment targeting & messaging using real-time triggers (live current conditions)

Reactive trend-based targeting & messagingusing recent past triggers (historical conditions)

WeatherAds triggers & data for HVAC ad targeting

Conditions

Indices

HVAC Industry Ad gallery

Weather-sensitive HVAC products & services

Spring & Summer

Autumn & Winter

Air conditioners, fans and coolers

Electric heaters, furnaces, fireplaces

Air purifiers

Central heating, boilers & radiators

Ventilation systems

Dehumidifiers & air purification systems

Installers, maintenance & repair services

Installers, maintenance & repair services

HVAC businesses get results like these with WeatherAds

Big Ass Fans improve CTR & Conversions

Indow get 40% Lower Cost-Per-lead

Brico improve YOY sales in-store

WeatherAds for
HVAC

Key weather insights for HVAC
‍