As part of our new partnership with Planalytics, we're delighted to be launching a suite of Weather-Driven Demand® prediction signals available directly inside WeatherAds.

WeatherAds users on Premium and Enterprise plans can now leverage Planalytics' Weather-Driven Demand® signals from their WeatherAds dashboard to improve the relevance, efficiency, and impact of their paid advertising and digital marketing campaigns.

The signals acureately predict the impact weather will have on market-level consumer demand for a wide range of products and services — from soft drinks and allergy meds to air conditioners and outerwear — as well as footfall to physical store locations. Rooted in historical weather-sales relationships rather than just meteorological data, they identify when and where conditions outside actually move the needle on consumer purchasing. It's the same intelligence used by the world's largest retailers and brands across CPG, DIY, Grocery, Pharma, Restaurants, Fashion & more.

Like all of our data integrations, the signals are geo-temporal: location-based (down to city level), time-based (covering past, current, or forecast demand), and dynamic (in this case, updated daily).

Marketers and media buyers can use these signals in WeatherAds to automatically segment-target audiences, activate / pause campaign delivery, dynamically change creative, and optimize bidding decisions at the exact moments — and places — where purchase intent is highest (or lowest). For example, WeatherAds will automatically shift budget away from low-intent weather windows toward periods of elevated demand, and adjust bid intensity based on the predicted magnitude of each demand surge, separatey for each geo target in your campaign, in real-time.

WeatherAds is a plug-and-play tool that works for virtually every marketing platform and channel, including Google Ads, Meta, TikTok, DV360, and Salesforce Marketing Cloud — typcially with little/ no campaign restructuring required.

For marketers, the demand prediction signals mean the guesswork is gone. Instead of simply reacting to temperature or rainfall, brands can now automate their media buys based on how consumers actually behave — synchronizing budgets and messaging around real peaks in demand. Whether it's allergy meds or air conditioners, your ads appear exactly when the need is highest - minimizing ad waste, improving conversions and increasing ROAS.

Available Weather-Driven Demand® Signals

• Allergy relief products

• Air conditioners

• Lawn fertilizer

• Exterior paint

• Outerwear

• Shorts

• Boots

• Fleece products

• Firewood

• Electric blankets

• Sandals

• Heaters

• Soup

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