Campaign Summary

By aligning SodaStream’s message with real-time, localized weather conditions, Resolution used WeatherAds to turn Poland’s summer heatwave into a powerful sales driver for the carbonated drinks brand— achieving 50% higher conversion rates, 26 second longer landing page dwell times, and 3x more sales across their Facebook and DV360 campaigns.

Background

SodaStream is a leading carbonated soft drinks maker. They experience two major sales peaks each year:

• Early Summer, when hot weather drives demand for cold drinks.
• November–December, during Black Friday and Christmas shopping.

Resolution (OMD Group), managing SodaStream’s campaigns in Poland, sought to maximize impact during the summer season. The goal was to align SodaStream messaging with consumer mindset: when temperatures soar, people look for refreshing beverages. Delivering creatives that matched real-time conditions across Poland’s key cities was central to their strategy.

Objectives

• Increasing brand awareness among the target audience
• Driving qualified traffic to sodastream.pl
• Boosting sales, both immediate and long-term
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The Solution

Resolution deployed weather-orchestrated advertising via the WeatherAds platform to tailor SodaStream’s creatives to real-time local conditions. Ads were served across Social (Facebook) and Programmatic Display (DV360).

Geographic structure: Campaigns were segmented by Poland’s major cities to reflect local weather differences.
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‍Creative variations: Three weather-specific creatives were delivered, corresponding to:

• Hot weather (+30°C)
• Mild/normal weather (20–30°C)
• Rainy conditions‍‍

‍Automation: WeatherAds’ triggers activated personalized creatives city-by-city, from sunrise to sunset, ensuring ads were always contextually relevant when consumer demand was highest.

This granular setup gave SodaStream maximum agility to stay in front of audiences with the right message at the right time.
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The Results

The WeatherAds-powered campaign outperformed SodaStream’s ongoing standard campaigns across virtually every metric:

• 50% higher conversion rate (last click)
• 50% higher conversion rate (post-view)
• 12s longer average viewable time per ad → greater user attention
• 10 percentage points lower bounce rate
• +26s increase in average session time on site
• 3X more sales compared to non-weather-triggered campaigns

Not only did WeatherAds drive significant uplift in engagement and sales, but the client was so pleased with the results that they immediately began planning for expanded use of advanced WeatherAds triggers for upcoming seasons, including forecast-based activations.
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Client Feedback

"What I like the most is the possibility to trigger every single city we want or need. The wide variety of available triggers lets us create very successful campaigns. I can’t wait to build the next ones—this time with even more advanced triggers from the WeatherAds platform."
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“I can’t wait to build the next [campaigns] — this time with even more advanced triggers from the WeatherAds platform."

— Arkadiusz Parzyszek, Head of Display & Video, Resolution (OMD Group)