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WeatherAds for
Home & Garden

WeatherAds can help Home Improvement / DIY businesses drive more in-store footfall, sell more products, and increase website traffic, with our unique marketing triggers and ad targeting signals for the home & garden industry.

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Trusted by the world's best home improvement & DIY brands

Weather impacts sales for the home improvement industry

The weather has a major impact on the home & garden / DIY industry, driving demand for a broad range of products and services - from gardening tools and outdoor furniture, to weather-proof paint, insulation and damp proofing. As such, weather targeted advertising can be a highly effective strategy for both brands and retailers in the home improvement space.
Trendy man checking phone outdoors

Key weather insights for home & garden
‍

  • Just 1F degree rise in temperature leads to a 13% spike in hedge trimmer sales.
  • Warm & sunny days increase in-store footfall, cold & rainy days increase online traffic.
  • A boost in spending occurs before and after trackable storms.
Trendy man checking phone outdoors

DIY / Home & Garden Use Cases for WeatherAds

Below are some examples showing how businesses in the DIY / Home & Garden space can use WeatherAds to improve the performance of their marketing campaigns, boost engagement, drive more sales and increase return on ad spend.

Barbecue Products
Snow Removal Products
DIY Products

Campaign Overview

Product: BBQs, grills, charcoal
Scenario: 'BBQ weather forecast for weekend'
Platforms: Facebook, Instagram, GDN, YouTube, RTB Display, RTB Video
Goal: Awareness, In-store Traffic, Online purchases

Automation Rules

Trigger
BBQ index
forecast
for
weekend
is
excellent
on both days
Action
Turn on 'BBQ & CHARCOAL PROMO' ad sets
AND
Increase Social bids by 30% in weather-relevant geos only

Creative Execution (Ad)

Campaign Overview

Product: Snow blowers, snow shovels etc
Scenario: 'Heavy snowfall in your area'
Platforms: Paid Search
Goal: In store & online purchases

Automation Rules

Trigger
Snowfall
is
moderate or heavy
currently
OR
within past
48 hours
Action
Increase geo-specific bids by 30% for 'SNOWBLOWER' campaigns
AND
Revert to original bid when condition ends

Creative Execution (Ad)

Campaign Overview

Product: Interior DIY products (Paints, brushes) vs Exterior (Wood Varnish)
Scenario: 'Rainy summer days (stuck indoors) vs Sunny days (Outdoor DIY)
Platforms: YouTube
Goal: In store visits & online purchases

Automation Rules

Filter 1 (Rainy day)
IF
Today's forecast
is
Rainy
THEN
Turn on ‘RAINY DAY SPECIAL OFFER’ video Ads
Filter 2 (Sunny day)
IF
Today's forecast
is
Sunny
THEN
Turn on 'OUTDOOR PAINT' video Ads

Creative Execution (Rainy Ad)

Weather-Based Marketing Tactics for DIY & Home Improvement

Pre-emptive targeting & messaging using predictive triggers (forecast conditions)
In-the-moment targeting & messaging using real-time triggers (live current conditions)
Reactive trend-based targeting & messagingusing recent past triggers (historical conditions)

WeatherAds triggers & data for home & garden ad targeting

Conditions

Indices

Temperature (max and min)
Lawn mowing / composting
RealFeel® Temperature
Grass growing
Rainfall & Snowfall
Outdoor DIY
Sunshine
BBQ index
Severe Weather (e.g. Hail, Storms, Hurricanes, Floods, etc.)
Pest index

DIY and Home & Garden Industry Ad gallery  

Examples of home improvement, DIY and gardening advertising and creative executions that have relevance to weather and environmental factors. Intended for demonstrational purposes only.

Weather-sensitive home & garden products

Plans & pricing
Plans from $25
per month / billed monthly
Full access to core platform
All essential trigger types
Free account setup
No contract lock-ins
Zero spend minimums
VIEW PLANS & Pricing

Spring & Summer

Autumn & Winter

Garden tools, DIY & paint products
Lawn mowers, hedge-trimmers, leaf blowers, sprinklers etc, as well as painting and varnishing products like all-weather paint and anti-mould varnish.
Heating products & apparel
Electrical heating products such as space heaters and electric blankets. Insulated apparel such as heavy duty jackets, boots, gloves and hand-warmers.
Garden furniture & Pool accessories
Garden furniture, umbrellas & parasols, hammocks, patio decking, as well as swimming pool products.
Insulation & weather proofing
Weatherproofing products such as insulation, draft excluders, window inserts, damp proofing and anti-mould products.
Grills and BBQ equipment
Barbecues, grills, smokers, charcoal, firelighters and related accessories.
Snow & Ice removal
Snow & ice removal products such as snow blowers, shovels, de-icers, gritting salt etc.
Growing & pest control
Lawn grow kits, fertilizers, seeds, flowers, bulbs, pots, as well as insecticides, mosquito nets etc
Winter gardening supplies
frost covers, grow lights, indoor gardening kits.

Home improvement businesses get results like these with WeatherAds

46% more Conversions

Groundworks get 46% more conversions with WeatherAds for basement waterproofing services.

Learn more

280% increase in CTR

Ariens increase CTR by 280% and lower costs by 60% for their range of snow blowers with WeatherAds.

Learn more

40% Lower Cost-Per-lead

Indow Windows lower Cost Per Lead by 40% on Social for their draft proofing products.

Learn more
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See what WeatherAds can do for you:

Watch WeatherAds in action for Google Ads, Meta, and Programmatic, and discover how WeatherAds can increase your marketing ROI.

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