As a growing SAAS business, we spend a lot of time getting talking to our clients. In the coming months we’ll be running a series of posts based around some of the most interesting insights gleaned from our users. The first in this series is an interview with Harmelin's Associate Media Director, Search Operations Tim O'Malley about his experience of using WeatherAds and the results he obtained from syncing his campaigns with weather.
WeatherAds has released a hot new feature for travel & tourism brands, which lets you sync your ads with real-time weather updates for your destination(s). When the weather is looking good for your destination, WeatherAds will activate your ads, boost your paid presence, and get you more clicks, conversions and bookings.
Weather targeting – triggering ads, modifying bids and changing creative based on the viewer’s weather - can yield significant sales lift for many businesses. This guide tells you everything you need to know about setting up weather targeted pay-per-click (PPC) AdWords campaigns.
Weather targeting is becoming mainstream in digital advertising. For brands and agencies, weather signals are a powerful tool to legitimize communications and contextualize ads. Here are 5 exemplary ad campaigns that turned weather into wins.
For many businesses, email represents one of the most effective channels for generating sales. It is an important tool for nurturing new leads, as well as upselling and cross-selling to existing customers. However, there are numerous factors that can affect the success of your email campaign – the day and time of the send, the recipient’s device, and, believe it or not, the weather.