With WeatherAds for DoubleClick, marketers can easily set automated rules to bid or not bid on an impression depending on their audience’s weather, or dynamically switch between creative executions under different weather scenarios.
WeatherAds has received two awards for user experience and customer satisfaction, and has been ranked in the top 15 best marketing software for small business by FinancesOnline, a leading business software review website.
As a growing SAAS business, we spend a lot of time getting talking to our clients. In the coming months we’ll be running a series of posts based around some of the most interesting insights gleaned from our users. The first in this series is an interview with Harmelin's Associate Media Director, Search Operations Tim O'Malley about his experience of using WeatherAds and the results he obtained from syncing his campaigns with weather.
WeatherAds has released a hot new feature for travel & tourism brands, which lets you sync your ads with real-time weather updates for your destination(s). When the weather is looking good for your destination, WeatherAds will activate your ads, boost your paid presence, and get you more clicks, conversions and bookings.
Weather targeting – triggering ads, modifying bids and changing creative based on the viewer’s weather - can yield significant sales lift for many businesses. This guide tells you everything you need to know about setting up weather targeted pay-per-click (PPC) AdWords campaigns.
Weather targeting is becoming mainstream in digital advertising. For brands and agencies, weather signals are a powerful tool to legitimize communications and contextualize ads. Here are 5 exemplary ad campaigns that turned weather into wins.
For many businesses, email represents one of the most effective channels for generating sales. It is an important tool for nurturing new leads, as well as upselling and cross-selling to existing customers. However, there are numerous factors that can affect the success of your email campaign – the day and time of the send, the recipient’s device, and, believe it or not, the weather.
It has long been common knowledge among retailers that the weather has a pronounced effect on sales. Both seasonal changes, as well as daily and weekly fluctuations in weather shape demand for consumer goods. These fluctuations not only determine what’s being sold – but also whether the sales occur online or in the real world.
Weather targeting, or weather-based advertising is the practice of targeting consumers by local weather (past, current, or future). In other words, serving ads, or delivering promotions which correspond to the viewer’s weather conditions. For example, adverts for 4x4 SUV’s could be served to consumers experiencing icy or snowy weather, or antihistamines could be promoted to audiences located in areas where there is a high pollen count.
Social Marketers, pay attention. Facebook has measured the effects of weather on social engagement and sentiment, and they've found that bad weather positively impacts usage, engagement and post interactions.
Whether we realize it or not, every day we see examples of how the weather influences buying behavior. However, newest research indicates that retailers and marketers can manipulate consumer behavior and drive purchase intent by deploying temperature triggered ads.
Weather has the biggest influence on consumer behavior after the economy, according to the British Retail Consortium. It affects consumers’ emotional state, drives their product purchase decisions, and dictates how much they are willing to spend. The effects are far more pervasive than the obvious examples that spring to mind; ice cream selling on hot days, and umbrellas when it’s raining.