With WeatherAds for DoubleClick, marketers can easily set automated rules to bid or not bid on an impression depending on their audience’s weather, or dynamically switch between creative executions under different weather scenarios.
WeatherAds has received two awards for user experience and customer satisfaction, and has been ranked in the top 15 best marketing software for small business by FinancesOnline, a leading business software review website.
As a growing SAAS business, we spend a lot of time getting talking to our clients. In the coming months we’ll be running a series of posts based around some of the most interesting insights gleaned from our users. The first in this series is an interview with Harmelin's Associate Media Director, Search Operations Tim O'Malley about his experience of using WeatherAds and the results he obtained from syncing his campaigns with weather.
WeatherAds has released a hot new feature for travel & tourism brands, which lets you sync your ads with real-time weather updates for your destination(s). When the weather is looking good for your destination, WeatherAds will activate your ads, boost your paid presence, and get you more clicks, conversions and bookings.
Weather targeting – triggering ads, modifying bids and changing creative based on the viewer’s weather - can yield significant sales lift for many businesses. This guide tells you everything you need to know about setting up weather targeted pay-per-click (PPC) AdWords campaigns.