Create precise rules based on any combination of past, current and forecast conditions. Elements include temperature, rainfall, snowfall, sunshine, cloud cover, wind speed, humidity, air pressure, UV index, thunder/ lightning, hail, hurricanes, tornadoes, storms, blizzards, freezing rain, fog and ice (frost).
WeatherAds has one-click integrations for AdWords (Search, Display, and Shopping campaigns), Facebook (all campaign types) and Instagram. Full compatibility with agency-level account types. DoubleClick Bid Manager, Bing & Mailchimp integrations coming soon!
WeatherAds uses hyper-accurate global weather data from NOAA, meaning you can weather target campaigns for anywhere in the world.
Once you’ve created your weather targeting rules, you can 'set and forget'. WeatherAds automatically manages your campaign based on latest weather data, with hourly update cycles.
The super intuitive dashboard means it’s quick and easy to set up powerful weather targeting rules for your campaigns. No coding knowledge is required, and you’ll be live in just a few minutes.
Create multiple weather based rules for a single campaign, each with their own campaign-specific action, e.g. switch ads on or off, or modify bidding.
Create intelligent reports attributing the effect of weather targeting on your impressions, clicks, CTR, conversions and other metrics (coming soon).
Our amazing customer success team are on hand to guide you through setting up your weather based campaigns, bounce ideas around, and answer all your questions.