WeatherAs for CPG & Grocery industry

WeatherAds can help businesses in the CPG & Grocery space drive more footfall and sell more products both online and in-store, with our unique advertising triggers and targeting signals for the CPG and Grocery industry.

GET A DEMO DOWNLOAD DATA SHEET

Trusted by the world's best CPG & Grocery businesses

Weather impacts sales for the CPG & Grocery industry

The weather has an enormous impact on grocery & CPG sales; particularly products in the fresh/ready-to-eat foods, beverages, cosmetics & toiletries, health & wellness and frozen food categories. The weather drives consumer appetite for particular foods, drinks and consumables. In addition, the weather influences consumer mood, mindset, health and well being - and consequently in-the-moment purchase decisions. By leveraging the WeatherAds platform, brands can anticipate and/ or influence consumers decision-making at the precise moment of action.

Key weather insights for CPG & Grocery
‍

When UK spring temperatures hit 21°C, sales of hair removal products surge 1400%, & BBQ sales jump 200%.

Just 1°F rise in temperature leads to 2% increase sales in cold drinks and a 1°F fall in temperature leads to 2% increase in soup sales.

Warm & sunny days increase in-store traffic, cold & rainy days increase online traffic, & sunshine dramatically increases spending.

CPG, Grocery & Supermarket Use Cases for WeatherAds

Below are some examples showing how businesses in the CPG and grocery space (e.g. food and drinks, health and wellness, and household product brands) can use WeatherAds to improve the performance of their marketing campaigns, boost engagement, drive more sales and increase return on ad spend.

Campaign Overview

Product: Cold & Flu Meds
Scenario: 'Cold & Flu index high in relevant geos'
Platforms: Facebook, Instagram, GDN, YouTube, RTB Display, RTB Video
Goal: Brand awareness, in-store purchases

Automation Rules

Trigger

Cold & flu index

is

very high

currently

Action

Activate delivery in geos that match conditions on Social

AND

Increase paid search bids by 30% for geos that match conditions

Creative Execution (Ad)

Campaign Overview

Product: Grocery Delivery Service vs Click & Collect
Scenario: 'Bad weather = grocery deliveries'
‍Platforms: Facebook, Instagram, GDN, YouTube, RTB Display, RTB Video
Goal: Online purchases

Automation Rules

Trigger

Forecast

Next 24 hours

is

Heavy Rain

OR

High Wind

OR

Snow

Action

Activate 'ONLINE DELIVERY' ads on GDN & Social in geos that match conditions

AND

Keep ads activated for 24 hours after condition ends

Creative Execution (Ad)

Campaign Overview

Product: BBQ foods vs indoor comfort foods
Scenario: 'BBQ weekend vs rainy day pizza night'
Platforms: Facebook, Instagram, GDN, YouTube, RTB Display, RTB Video
Goal: In-store visits

Automation Rules

Filter 1 (BBQ Weekend)

IF

BBQ index

forecast

is

excellent

for

Sat & Sun

THEN

Turn on 'BBQ WEEKEND PROMO' ad sets/ groups & ads

Filter 2 (Rainy Weekend)

IF

indoor index

forecast

is

high

for

Sat & Sun

THEN

Turn on 'RAINY MEAL DEAL' ad sets/ groups & ads

BBQ WEEKEND AD

RAINY WEEKEND AD

Weather-Based Marketing Tactics for CPG and Grocery businesses

Pre-emptive targeting & messaging using predictive triggers (forecast conditions)

In-the-moment targeting & messaging using real-time triggers (live current conditions)

Reactive trend-based targeting & messagingusing recent past triggers (historical conditions)

WeatherAds triggers & data for CPG & Grocery ad targeting

Conditions

Indices

Temperature (max and min)





BBQ

RealFeel® Temperature





Thirst

Sunshine & UV index





Cold & Flu

Rainfall & Snowfall





Allergy / Pollen / Mould

Severe Weather (e.g. Hail, Storms, Hurricanes, Floods, etc.)





Hair Frizz

CPG & Grocery Industry Ad gallery

Examples of GPC, retail and supermarket/ grocery advertising and creative executions that have relevance to weather and environmental factors. Intended for demonstrational purposes only.

Weather-Dependent Products and Services for CPG & Grocery

Plans & pricing

Plans from $25

per month / billed monthly

Full access to core platform

All essential trigger types

Free account setup

No contract lock-ins

Zero spend minimums

VIEW PLANS & Pricing

Spring & Summer

Autumn & Winter



Cold Foods & Drinks

Cold drinks (beers, soda, water etc), ice creams & frozen deserts, ready to eat salads & fruits



Hot foods & Drinks

Soups & hot ready meals, porridge oats, hot drinks, indulgent comfort foods



BBQ Foods & Supplies

BBQ meats, condiments & seasonings, disposable barbecues, charcoal, lighters etc



Health & Wellness, OTC

Cold & flu meds, Kleenex & wipes, painkillers, Vitamins (C, D Multi, chap-sticks & hand creams



Personal Care & OTC Products

Antiperspirants, suncream & aftersun, allergy meds (pollen & hayfever), hair removal products , hair conditioners (hair frizz from humidity), insect repellant



Cleaning & Hygiene

Soaps, disinfectants, etc



Home & Garden Products

Lawncare products, pool chemicals etc



Home & Garden Products

Mousetraps, Pest control products, Birdseed

CPG & Grocery businesses get results like these with WeatherAds

Johnson & Johnson Boosts CTR by 476%

UM smashes ROI targets in award-winning campaign for Johnson & Johnson's cold & flu brands

Learn more

Unilever Reduces Cost-Per-View by 55%

Mindshare boosts CTR by 358% across RTB Display & Video for Rexona, Dove & Sure

Learn more

Heineken Gets 46% More Reach

Amnet taps into real-time weather signals in Programmatic Display campaign for Heineken

Learn more

ready to take the next step?

See what WeatherAds can do for you:

Watch WeatherAds in action for Google Ads, Meta, and Programmatic, and discover how WeatherAds can increase your marketing ROI.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

See WeatherAds In Action

WeatherAds for CPG & Grocery

Trusted by the world's best CPG & Grocery businesses

Weather impacts sales for the CPG & Grocery industry

Key weather insights for CPG & Grocery‍

CPG, Grocery & Supermarket Use Cases for WeatherAds

Campaign Overview

Automation Rules

Trigger

Cold & flu index

is

very high

currently

Action

Activate delivery in geos that match conditions on Social

AND

Increase paid search bids by 30% for geos that match conditions

Creative Execution (Ad)

Campaign Overview

Automation Rules

Trigger

Forecast

Next 24 hours

is

Heavy Rain

OR

High Wind

OR

Snow

Action

Activate 'ONLINE DELIVERY' ads on GDN & Social in geos that match conditions

AND

Keep ads activated for 24 hours after condition ends

Creative Execution (Ad)

Campaign Overview

Automation Rules

Filter 1 (BBQ Weekend)

IF

BBQ index

forecast

is

excellent

for

Sat & Sun

THEN

Turn on 'BBQ WEEKEND PROMO' ad sets/ groups & ads

Filter 2 (Rainy Weekend)

IF

indoor index

forecast

is

high

for

Sat & Sun

THEN

Turn on 'RAINY MEAL DEAL' ad sets/ groups & ads

BBQ WEEKEND AD

RAINY WEEKEND AD

Weather-Based Marketing Tactics for CPG and Grocery businesses

Pre-emptive targeting & messaging using predictive triggers (forecast conditions)

In-the-moment targeting & messaging using real-time triggers (live current conditions)

Reactive trend-based targeting & messagingusing recent past triggers (historical conditions)

WeatherAds triggers & data for CPG & Grocery ad targeting

Conditions

Indices

CPG & Grocery Industry Ad gallery

Weather-Dependent Products and Services for CPG & Grocery

Spring & Summer

Autumn & Winter

Cold Foods & Drinks

Hot foods & Drinks

BBQ Foods & Supplies

Health & Wellness, OTC

Personal Care & OTC Products

Cleaning & Hygiene

Home & Garden Products

Home & Garden Products

CPG & Grocery businesses get results like these with WeatherAds

Johnson & Johnson Boosts CTR by 476%

Unilever Reduces Cost-Per-View by 55%

WeatherAds for
CPG & Grocery

Key weather insights for CPG & Grocery
‍