Weather Targeting Country-Wide Facebook Campaigns For USA, Canada and Australia

If you are looking to add weather targeting to a nationwide Facebook campaign targeting USA, Canada, or Australia, there’s a specific way you must set your campaign up in Facebook in order to ensure compatibility with WeatherAds.

Because WeatherAds resolves large territories into much more granular custom radius points, and Facebook imposes strict limits on the number of custom locations you can geo target per ad set (200), it is not possible to weather target large countries such as USA, Canada, or Australia within a single ad set.

Instead, you will need to create multiple ad sets, each targeting several states. This guide will show you the most effective way to do this.

Note: This guide is specifically for USA, Canada, and Australia. Campaigns targeting any other countries should work fine within a single ad set.

 

Why it’s necessary to create multiple ad sets for USA, Canada & Australia

WeatherAds works by automatically splitting large regions such as countries or states down into smaller constituent parts, so that it can apply weather targeting at the most granular level possible.

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When your weather targeting goes live, WeatherAds then dynamically removes any locations from Facebook that do not match your targeting parameters and then re-inserting those locations back in when they match your weather targeting rules. This way your ads are only being displayed in areas that match your weather targeting rules at any given time.

This means that if you simply enter ‘USA’ into your ad set’s geo targeting settings, WeatherAds has to split this up into over 3000 radius points. Since Facebook imposes a limit of 200 custom locations per ad set, WeatherAds doesn’t have enough capacity within a single ad set to operate and therefor your weather targeting won’t be able run.

Below are some instructions on how to set up your nationwide campaign in Facebook so that it can be weather targeted in WeatherAds. 

 

 

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Setting up your Facebook campaign for the whole of the USA

If you are looking to target the whole of the USA, you will need to create 17 ad sets (per creative variant), and add state-level geo targeting to each. If you have 2 creative variants (e.g. a 'sunny ad' and a 'rainy ad') then you will need to create twice the amount of ad sets - however this is fairly straightforward to do by duplicating the 17 that you initially created. This would mean that the geo targeting that you have already entered into the initial 17 should be copied over as well. You can either do this within the same campaign, or duplicate over so that you have 2 campaigns with 17 ad sets each. Which way you decide to do this is entirely up to you.

Below is a table showing the most efficient method to spin out your ad set geo targeting. Simply add the state names into the location targeting settings of each corresponding ad set.  

Example: 

Ad set 1 will target California and North Carolina, Ad Set 2 will target Alaska and Colorado, and so on. 

Ad Set State Number of locations
Ad Set 1   California 118
  North Carolina 69
  Total 187
     
Ad Set 2     Alaska 108
  Colorado 72
  Total 180
     
Ad Set 3   Idaho 105
  Florida 81
  Total 186
     
Ad Set 4   Kansas 104
  Missouri 85
  Total 189
     
Ad Set 5   Minnesota 104
  Oregon 85
  Total 189
     
Ad Set 6   Texas 104
  New Mexico 83
  Total 187
     
Ad Set 7   Montana 102
  New York 79
  Rhode Island 8
  Total 189
     
Ad Set 8   Wisconsin 79
  Nevada 78
  Hawaii 32
  Total 189
     
Ad Set 9   Alabama 76
  Arizona 75
  South Carolina 40
  Total 191
     
Ad Set 10  Iowa 74
  Wyoming 74
  Maine 45
  Total 193
     
Ad Set 11  Georgia 73
  Arkansas 72
  Indiana 48
  Total 193
     
Ad Set 12  Illinois 69
  Washington 92
  Massachusetts 30
  Total 191
     
Ad Set 13  Nebraska 89
  Oklahoma 67
  Delaware 27
  Total 183
     
Ad Set 14  Louisiana 64
  Michigan 64
  Mississippi 64
  Total 192
     
Ad Set 15  Pennsylvania 58
  Utah 57
  Virginia 57
  Maryland 20
  Total 192
     
Ad Set 16  Tennessee 54
  North Dakota 53
  Ohio 53
  Connecticut 24
  Total 184
     
Ad Set 17  South Dakota 53
  Kentucky 50
  West Virginia 37
  Vermont 19
  New Jersey 17
  New Hampshire 16
  Total 192

 

Targeting only certain states in the USA

If you wish to target only specific states rather than the whole of the US, then you won't need to create as many ad sets. Below is a table detailing all 50 states and the number of locations within each. When creating your ad sets, add in as many states as you would like, whilst still remaining within the 200 limit per ad set that Facebook imposes. If you exceed this number, WeatherAds will be unable to weather target your campaign.

When you're done creating your ad sets, simply import them into WeatherAds to add weather targeting to them. If you end up with quite a few, get in touch with us and we can batch target them for you our end. 

State Number of locations
Alabama 76
Alaska 108
Arizona 75
Arkansas 72
California 118
Colorado 72
Connecticut 24
Delaware 27
Florida 81
Georgia 73
Hawaii 32
Idaho 105
Illinois 69
Indiana 48
Iowa 74
Kansas 104
Kentucky 50
Louisiana 64
Maine 45
Maryland 20
Massachusetts 30
Michigan 64
Minnesota 104
Mississippi 64
Missouri 85
Montana 102
Nebraska 89
Nevada 78
New Hampshire 16
New Jersey 17
New Mexico 83
New York 79
North Carolina 69
North Dakota 53
Ohio 53
Oklahoma 67
Oregon 85
Pennsylvania 58
Rhode Island 8
South Carolina 40
South Dakota 53
Tennessee 54
Texas 104
Utah 57
Vermont 19
Virginia 57
Washington 92
West Virginia 37
Wisconsin 79
Wyoming 74

 

 

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Setting up your Facebook campaign for the whole of Canada

Canada is much smaller than the US in terms of population density and population centers, and therefore the amount of ad sets needed to target the whole country is also much fewer - only 5. Below is a table detailing the most effective way to group the provinces/ territories together:  

Ad Set State
   
Ad Set 1 New Brunswick 
  Newfound land and Labrador 
  Manitoba 
   
Ad Set 2 Ontario 
  Prince Edward Island 
  Quebec 
   
Ad Set 3 Nova Scotia 
  Saskatchewan 
  Nunavut 
   
Ad Set 4 Yukon 
  Alberta 
   
Ad Set 5 British Columbia 
  Northwest Territories 

 

 

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Setting up your Facebook campaign for the whole of Australia

In order to be able to weather target the whole of Australia on Facebook, you will need to create a separate ad set for each of the Australian states, per creative variant. So if you only have 1 creative variant, e.g. ‘sunny ad’ – then you will end up with 1 campaign containing 6 or 7 ad sets (depending on if you wish to include Tasmania). If you have 2 creative variants, e.g. ‘sunny ad’ and ‘rainy ad’ then you will need to create 12 (or if you include Tazmania, then 14) ad sets – this can either be split between 2 separate campaigns, or housed within a single campaign.

Ad Set State
Ad Set 1 Western Australia
Ad Set 2 Northern Territory
Ad Set 3 South Australia
Ad Set 4 Queensland
Ad Set 5 New South Wales
Ad Set 6 Victoria
Ad Set 7 Tasmania