The weather has a massive influence on consumers. It dictates what they do, where they go, what they buy, what they eat, and how they feel. It shapes demand for around 30% of all products and services - and is the 2nd biggest influence on consumer behaviour after the state of the economy.
However, most marketers do not have the tools to easily and effectively run digital advertising campaigns which dynamically respond to changes in the weather in real time. The result is less relevant ads, missed sales opportunities, and wasted ad spend.
WeatherAds is the #1 weather targeting tool for Search, Display, Social and programmatic. Easily apply automated rules to your AdWords, Facebook/ Instagram and DoubleClick Bid Manager (DBM) campaigns to switch ads on and off and adjust bidding logic based on past, current or forecast weather conditions.
Display creative and ad copy that chime perfectly with your audience’s weather. Boost your paid presence during periods of high weather-driven demand and reduce wasted ad spend when the weather does not compliment your product or service.
Connect WeatherAds with your AdWords, Facebook and DBM accounts and import the campaigns you wish to weather target.
Set your weather targeting rules based on any type of weather imaginable.
Set your campaign live, sit back and watch your conversion rates skyrocket as WeatherAds gets to work.
Maximize your online visibility during key weather moments. Steal business away from your competition by outranking them when it matters most.
Ensure the right creative is always shown at the right time, to the right audience. Avoid mistimed, mismatched and contextually irrelevant ads.
Use your advertising budget more effectively. Increase bids when the weather resonates with your product or service, and reduce bids when the weather is not conducive to clicks and sales.
WeatherAds is designed specifically for weather sensitive brands and online marketing agencies promoting products and services which are affected by weather. Below are just a few examples of weather dependent verticals that can see significant uplift from using WeatherAds:
By displaying ads when weather driven demand for your product or service is highest, consumers are more likely to make a purchase.
Engagement rate goes up because your ads are more contextually relevant to the viewer.
Over time your cost per click and cost per conversion can go down, because your ads are more relevant to the viewer. Achieve better results with less ad spend.
More clicks and conversions for less money = better return on advertising investment (ROAI).
Create precise rules based on any combination of past, current and forecast conditions. Triggers include temperature, rainfall, snowfall, sunshine, cloud cover, wind speed, humidity, air pressure, UV index, thunder/ lightning, hail, hurricanes, tornadoes, storms, and ice (frost).
WeatherAds has one-click integrations for AdWords (Search, Display, Shopping), Facebook/ Instagram (all campaign types) and DoubleClick Bid Manager. Bing & Mailchimp integrations coming soon!
WeatherAds uses hyper-accurate global weather data from NOAA, meaning you can weather target campaigns for every country in the world, down to zip-code level.
Once you’ve created your weather targeting, you can 'set and forget'. WeatherAds automatically manages your campaign based on latest weather data, with hourly update cycles.
The super intuitive dashboard means it’s quick and easy to set up powerful weather targeting rules for your campaigns. No coding knowledge is required. Go live in just a few minutes.
Create multiple weather based rules for a single campaign, each with their own campaign-specific action.
Create intelligent reports attributing the effect of weather targeting on your impressions, clicks, CTR, conversions and other metrics across AdWords. Facebook and Instagram coming soon.
Our amazing customer success team are on hand to guide you through setting up your weather based campaigns, bounce ideas around, and answer all your questions.
Monthly rolling contract. There is no minimum subscription period and you can upgrade, downgrade, or cancel anytime. Alternatively sign up for our annual plan and get 2 months free.
Start weather targeting your campaigns today - Sign up for a free 15-day trial. No credit card required.
Not ready to jump in just yet? Want to find out more? Book a demo with one of our friendly team to see if WeatherAds is right for you. No pressure and no 'sales chat', guaranteed.
- Micah, Founding Partner at Augurian
- Tim, Senior Search Marketing Manager at Harmelin Media
- Nazgul, Senior Digital Exec at Hunterlodge Advertising