This guide will show you how to set up your multinational or global campaign in AdWords for weather targeting with WeatherAds. If you haven’t yet done so, please read our guide on setting up an AdWords campaign for weather targeting with WeatherAds
The main challenge is that AdWords places a limit of 10,000 cities per campaign, meaning that WeatherAds can only weather target campaigns covering a geo spread of less than 10,000 cities.
This means that if you create a single global campaign in AdWords, (or a single multinational campaign consisting of large number of countries) you won’t be able to make your ads weather responsive through WeatherAds.
Thankfully there is an easy workaround. You can simply split your global campaign up into 2-3 separate campaigns. This guide will outline how to do this.
GLOBAL & MULTI-NATIONAL GEO TARGETING SETUP IN ADWORDS
1. When setting up a campaign in AdWords, the default geo targeting setting is ‘all countries and territories’. The image above shows the default setting. This must be manually changed to include at least 1 location (country/ city/ region, postal code etc)
For more information on setting up geo targeting for your AdWords campaign please see the article: ‘How To Set Up A Campaign In AdWords for Weather Targeting’
2. If you plan on running a global campaign, or one that covers a large number of countries in AdWords, the best method is to do create 2-3 smaller campaigns, splitting them up evenly to contain less than 10,000 cities per campaign.
3. Use the chart below to calculate how many cities Google recognizes per country. Then add each country individually to be geo targeted for your campaign, until you get close to 10,000.
4. Create a new campaign and add the remaining countries in.
|United Arab Emirates||9|
|United States||3098 (Counties)|
TARGETING THE USA
When targeting the USA, WeatherAds automatically defaults to targeting at a county level rather than at a city level. This is because the amount of cities in the USA exceeds 10,000 (16,325). To make it easier for marketers to create nation-wide campaigns WeatherAds targets by counties. In most cases this does not compromise the accuracy of the weather targeting because most of the points of weather data are collected in the mostly densely populated areas (major cities) within each county. Therefor you are still effectively targeting at the city level in most cases.
If you wish to create a hyper-granular campaign for the USA, using city-level weather data, then you must manually input all the US states that you want to target using the geo-targeting in AdWords.
WeatherAds will then revert to using city based weather data, providing your campaign covers less than 10,000 cities. If the total number of cities in your campaign exceeds 10,000, you will need to split the states up between 2 separate campaigns. Please reference the table below to understand the total number of cities for each US state:
|District of Columbia||1|