In this guide we’ll show you how to select the right WeatherAds plan for you. WeatherAds provides an easy and cost-effective way for brands and agencies to add weather based automation to their paid advertising campaigns across Google Search, Display, Social and Programmatic. You can view WeatherAds pricing plans here.
This article is for those of you who have already completed your 15-day free trial of WeatherAds and are ready to upgrade to one of the plans from within the app. If you haven’t yet signed up for your trial, please see our guide on ‘How to get started with WeatherAds’.
Pricing Overview - Standard Plans vs DBM Plan
The 4 top plans are the 'standard' plans, which allow weather targeting for AdWords (Search, GDN & shopping) and Facebook/ Instagram.
The plan below that is the DBM plan, which gives you weather targeting for DoubleClick Bid Manager (now called Display & Video 360). This is priced separately to the standard plans. There is no monthly fee for this - it is simply a percentage of your display media spend, billed monthly. That percentage is between 10-15%, depending on your spend volume.
If you would like to run weather targeting for both AdWords/ Facebook and DBM, then you would be charged across both plans. In other words, you would pay monthly in line with your AdWords/ Facebook spend, plus a percentage of your DBM media spend on top.
Pricing for the 'Standard' Plans is a flat-rate monthly subscription with no additional charges.
There are a few things to consider when choosing which plan best suits you. The main factor is your total monthly spend across all the campaigns you wish to weather target. Each plan has a 'ceiling', or max monthly spend allowance. If you go over this, you will automatically be upgraded to the next plan up.
Let’s say you have 10 campaigns running across AdWords and Facebook. Out of those 10, there are 2 that you want to weather target. Each one of those 2 campaigns has a projected monthly spend of $2,000. This means your total monthly campaign spend will be around $4,000. So in this example, you would select the ‘Growth Plan’ at $99/ month - which would give you a $5K spend allowance.
NOTE: You can upgrade or downgrade your plan at any time from within the dashboard, so don’t worry if you aren’t sure exactly what your total monthly spend will be. An estimate is fine – you can always upgrade or downgrade to another plan.
Monthly Vs Annual Billing
Consider whether you would like a monthly plan or an annual plan. You can toggle between the monthly/ annual view using the blue button above the plans.
Monthly plans are rolling monthly contracts billed monthly, whereas annual plans are billed once for the whole year, but offer 12 months for the price of 10, so work out cheaper over the course of a year. Annual contracts are better suited to brands and agencies who will want to run weather based advertising campaigns year-round.
Other Considerations When Choosing Your Plan
Also consider whether you ‘ll need the option to pay by invoice rather than credit card, and what level of support you’d like – as these factors will play a role in deciding the plan you will suit you best.
How To Pay by Credit Card
If you haven’t already done so, log into WeatherAds.
Hit the ‘Upgrade Plan’ button, and then select the plan you want. This can also be accessed via settings > account > billing details.
Enter your billing details and then press ‘submit details’
How To Pay by Invoice
If you select the Pro Plan or higher & you’d prefer to pay by invoice, simply contact us and we will send you a Heads of agreement contract and once this has been signed off we will make the account live for you our-end. For invoice payments - upgrading, downgrading and cancellation policy are the same as with credit card payments. For further information on these please read the Pricing FAQs.